I shape brands, sandbox systems, sharpen experiences, and drive measurable growth.
Leading design for auth0.com @ Okta.
Previously Art Director @ Endy.
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Selected Works
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Tết Tết Tết
Tết Tết Tết, a Studio COHE brand, releases conceptual lucky envelope collections each Lunar New Year. Designed by studio artists, each set explores a theme honoring the customs, spirit, and meaning of the holiday.
For 2021, I created two sets: Five-Fruit Tray and Buffalo Calves.
For 2021, I created two sets: Five-Fruit Tray and Buffalo Calves.
Initial sketchFive-Fruit Tray
The five-fruit tray (Mâm ngũ quả) on the ancestral altar during Tết holiday represents blessings bestowed upon humanity by Heaven and Earth. It is also a display of gratitude towards our ancestors and a symbol of prosperity. The selection of fruits to display varies across different regions, but I chose 6 popular choices to illustrate this set.
Buffalo Calves
It’s hard to beat the joy of lucky money, but lucky money in a cute pouch? I collaborated with illustrator Minh Phuong to design some cute calves as a tribute to the 2021 zodiac.
