Art director + multidisciplinary designer in Toronto. I shape brands, sandbox systems, sharpen experiences, and drive measurable growth.
Currently @ Okta. Previously Art Director @ Endy.
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Tết Tết Tết
Tết Tết Tết is a brand under Studio COHE that offers evolving collections of conceptual lucky envelopes every Lunar New Year. Designed by studio artists, each envelope set explores a unique theme of the holiday in honour of Vietnamese traditions.
For 2021, I designed two sets: Five-Fruit Tray and Buffalo Calves.
For 2021, I designed two sets: Five-Fruit Tray and Buffalo Calves.
Initial sketchFive-Fruit Tray
The five-fruit tray (Mâm ngũ quả) on the ancestral altar during Tết holiday represents blessings bestowed upon humanity by Heaven and Earth. It is also a display of gratitude towards one's ancestors and a symbol of hope for prosperity. The selection of fruits for the tray varies across different regions, but I chose 6 popular choices to illustrate this set.
Buffalo Calves
As a tribute to the 2021 zodiac animal, I collaborated with illustrator Minh Phuong to design some cute calves that would (hopefully) bring kids extra joy on top of getting lucky money.
