Art director + multidisciplinary designer in Toronto. I build brands, sandbox systems, and move between realms of digital & tactile design.


Currently Art Director @ Endy and Casper Canada.


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Selected Works


Design & Direction
2021 —

Branding
2022

Branding
2021

Packaging
2021

Branding
2021

Branding
2021

Illustration
2021


Fine Arts
2018

Fine Arts
2017 —


︎︎︎ Full resume available upon request.

Coming Back Home, From Mind to Hand


Coming Back Home, From Mind to Hand exists as a physical slice of nostalgia, encapsulating my experience growing up in Vietnam when its culture was slowly integrated with western influences.

The premise of the work calls to the tension between my ethnic background and my westernized upbringing. I was born in Vietnam shortly before the country underwent globalization. My childhood witnessed what was perhaps the remnants of the “authentic” Vietnamese culture, as my early years of life were gradually influenced by western media. I was speaking another language more than my mother tongue, identifying with western values more than those of my own culture. Before I even realized, I was mentally distanced from the place I was born and raised in, and now physically, as I moved to Canada in my teenage years. Though living in a place where its values align with my own seems to make sense, home will always feel like the other side of the globe and my ethnic identity continues to inform the way I create.

This installation is my attempt to reconnect with my Vietnamese heritage. Through recreating the domestic space from childhood memories using materials from the west, I was able to relieve the tension between different cultural values. The process of making and building each piece by hand from the memory of what I grew up seeing and experiencing is, in itself, me coming home - from mind, to hand.



Year

2020

BFA Thesis (Integrated Digital, TMU - Formerly Ryerson University)

Scope

Mixed media installation (plywood & MDF construction, single-channel video, sculptures, block-printing matters, still images. 78” x 78” x 90”)




Process recap, build sketches and planning



Installation’s lighting work mimicking Hanoi’s ambient street lights




Picture frames with baby photos. Each photo has a QR code that viewers can scan to see a corresponding recreation

Screen-based video piece, 7 minutes 40 seconds