Art director + multidisciplinary designer in Toronto. I shape brands, sandbox systems, sharpen experiences, and drive measurable growth.
Currently @ Okta. Previously Art Director @ Endy.
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Readymade
Readymade is a full-service partner that helps brands seamlessly bridge the gap between URL and IRL. Whether it's launching, operating, or promoting, Readymade offers end-to-end solutions for retail and immersive activations, so brands can focus on what they do best.
Year
2022Client
ReadymadeScope
Identity System, Brand Positioning, Web DesignWeb Developer
Dang Nguyen
Build To Last
I positioned Readymade as their clients’ committed partner, from laying the first brick to sustaining retail operations together. A sensible approach for Readymade's brand identity is a flexible and self-inventing modular system, ‘ready’ to take on any experience, ‘made’ completely bespoke.
Design System
All visual assets are built from 3 graphic modules, paying homage to architectural language and emphasizing Readymade's step-by-step partnership with brands.
The combination of building blocks is limitless, allowing for a rich, fresh, and highly sustainable system.
With the same modules, I designed a bespoke typeface that can be used interchangeably with other graphic assets.
With the same modules, I designed a bespoke typeface that can be used interchangeably with other graphic assets.
Logo
The Readymade logotype is clean & fuss-free, allowing their clients' projects to take center stage.
The customized "R" is designed to incorporate the geometric form of the graphic modules.
The icon is the modular "r" from the bespoke typeface to tie the overall graphic system together.
The customized "R" is designed to incorporate the geometric form of the graphic modules.
The icon is the modular "r" from the bespoke typeface to tie the overall graphic system together.
