Art director + multidisciplinary designer in Toronto. I shape brands, sandbox systems, sharpen experiences, and drive measurable growth.
Currently @ Okta. Previously Art Director @ Endy.
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Selected Works
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Dakota Nguyen hates typing in third person. But she enjoys cross-pollinating creative disciplines, facilitating sustainable systems, and collaborating for impact.
Currently, Dakota is the Sr. Designer, Digital at Okta, overseeing web experiences and design systems for Auth0.
Prior to Okta, Dakota was the Art Director for Sleep Country’s D2C brands, Endy and Casper Canada. Her leadership was instrumental in Endy’s scalable growth—from spearheading a comprehensive brand refresh, to executing record-breaking sales and buzz-worthy campaigns with millions in digital impressions, all stewarded by category-pushing design.
Dakota spent earlier years of her career in CPG and, even earlier, at Studio COHE, delivering acclaimed branding and packaging solutions to F&B clients. Her work has been recognized by Behance, the Monotype Type Trends Report, and Mindsparkle Mag.
Dakota received her BFA in Photography Studies & Integrated Digital from Toronto Metropolitan University, where her background in fine arts continues to shape her design sensibilities.
When she’s not kerning type, Dakota does aerial silks.
Currently, Dakota is the Sr. Designer, Digital at Okta, overseeing web experiences and design systems for Auth0.
Prior to Okta, Dakota was the Art Director for Sleep Country’s D2C brands, Endy and Casper Canada. Her leadership was instrumental in Endy’s scalable growth—from spearheading a comprehensive brand refresh, to executing record-breaking sales and buzz-worthy campaigns with millions in digital impressions, all stewarded by category-pushing design.
Dakota spent earlier years of her career in CPG and, even earlier, at Studio COHE, delivering acclaimed branding and packaging solutions to F&B clients. Her work has been recognized by Behance, the Monotype Type Trends Report, and Mindsparkle Mag.
Dakota received her BFA in Photography Studies & Integrated Digital from Toronto Metropolitan University, where her background in fine arts continues to shape her design sensibilities.
When she’s not kerning type, Dakota does aerial silks.
Scope
Creative Direction
Brand Identity
Design System
Brand Positioning
Packaging Design
Web Design
Retail Design
Illustration
Photography Production
Video Production