Art director + multidisciplinary designer in Toronto. I shape brands, sandbox systems, sharpen experiences, and drive measurable growth.
Currently @ Okta. Previously Art Director @ Endy.
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OiA
The name “OiA” originates from a village in beautiful Santorini, which inspires the cafe’s architectural style. In Vietnamese, OiA goes beyond. It can be “oi ả”, glaring heat in the summer solstice. It can also be “ơi à”, soft like a hummed lullaby. With refreshing drinks and gourmet pastries, OiA soothes our soul when it’s too hot outside. At OiA, customers find themselves a comfortable space to sip on coffee and enjoy their quiet hideout in busy Hanoi.
Creative Direction
My objective in creating OiA's visual identity was to craft an elegant, refined look that resonates across a wide age range. Soft-spoken, but radiant.
The logotype resembles clean handwriting, and the icon was designed to look like a signature. I wanted OiA to leave a lasting impression on customers, like a handwritten note from a loved one.
The logotype resembles clean handwriting, and the icon was designed to look like a signature. I wanted OiA to leave a lasting impression on customers, like a handwritten note from a loved one.
Graphic System
OiA’s color scheme is kept neutral to match the cafe interior, with additional pops of color to stimulate tastebuds.
I built the pattern from the icon with the intention of mimicking diary entries, or long scribbly notes to give OiA an endearing feel.
I built the pattern from the icon with the intention of mimicking diary entries, or long scribbly notes to give OiA an endearing feel.
